With a mission to support positive progress of the 17 UN Sustainability Goals, 17LifeWorks focuses on two core areas – Life and Works. The Life portion supports the growth of sustainability start-ups. The Works team helps corporations in Asia Pacific to elevate consumer driven workplace ecosystems through aggressive sustainable targets, innovative supply chains and refined amenity design and operations.

17LifeWorks partners with progressive and innovative companies committed to the betterment of the environment, society and economy.


Helps sustainability focused companies:

Foster enterprise level client engagements

Define and implement growth strategies

Plan and execute operational transformations

17LW provides business services including analytics and marketing services through partner networks.


Helps companies operating in Asia Pacific:

Define, implement and report sustainability initiatives

Implement sustainable and innovative yet resilient supply chains

Re-define workplaces through creative hospitality design and sustainable operations planning


James Soback brings over 15 years of global corporate real estate and luxury hospitality experience to drive 17LifeWorks. James spent the last 14 years designing amenities and managing daily operations for Goldman Sachs workplaces in the Asia Pacific region. His remit spanned 17 offices in ten countries in region.

As the Head of Asia Pacific Client Engagement James focused extensively on sustainability, risk management and service excellence.

Prior to Goldman Sachs James worked at Hyatt Hotels in Japan and other hotels in Asia Pacific.